Unless you haven’t been paying any attention at all, or haven’t checked on your Page in months, you have undoubtedly noticed that Facebook has made another redesign of their business page layout and functionality. While this update has been rolling out and has been embraced by many businesses over the past several months, users will automatically see the update on all Pages on June 23 – like it or not.
Until then, Page Admins can view their page with the updated format and choose to have their Fans see the new, streamlined design, or continue to see the antiquated, out-dated and old-fashioned, 2 1/2 year old format for the next week.
The primary and most obvious change is that all posts now appear in one column, similar to the Newsfeed for Personal Profiles, rather than alternating between the right and left sides. Many felt the two column design was confusing, forcing the user to scan back and forth between posts. This may be true, but we had over two years to get used to it.
The cover photo/profile picture layout has changed, and this may affect your Page appearance. The sizes for the cover image and the profile picture are the same, but now the profile picture on the left sits a bit higher into your cover photo. The Follow, Share and “…” buttons also cover up part of the cover photo. In addition, Facebook has added the name of your Page and your subcategories (not your main category) to the cover photo just to the right of the profile picture. You may need to redesign your cover photo if any important information is now covered up. Below is an example of a cover photo that needs to be redesigned due to the new layout.
Gone is the space consuming Admin Panel. Admins now will see a simple statistics box to the right of the cover photo that will tell them how many ads they are running, their Page Likes, Post Reach, Notifications and Messages. In typical Facebook fashion, clicking on Page Likes or Post Reach will give you the opportunity to create an ad or boost your post.
The toolbar just below the Facebook browser window provides the navigation tools that were previously found in the Admin Panel. “Page” takes you back to your Page Wall. “Activity” shows you your notifications and messages. “Insights” takes you to that tool. It doesn’t look like anything has changed with that section expect an expanded “Pages to Watch” section that allows Admins to monitor a list of pages that are similar (or compete with ) their page and compare performances. “Settings” takes you to the “dashboard” for your Page, similar to the old format. One change that I noticed in Settings is that the Notifications options lets you choose whether to get a notification on Facebook every time there is activity on your page, or one single notification every 12-24 hours. I’m not sure what the 12-24 means, and will let you know when I’m able to clarify.
One aspect that I miss is the ability to easily toggle between using Facebook as your Page and using Facebook as your Personal Profile. Now, the only way to use Facebook as your Page is to choose your Page from the down arrow (or gear) on the far right of the blue Facebook tool bar. When you access your Page through the Facebook browser, personal Newsfeed, or through a post from that Page, you will be using Facebook as your Personal Profile. You will need to click on the down arrow (or gear) on the blue Facebook toolbar to use Facebook as your Page and to see your Page’s Newsfeed.
The tabs for custom apps are gone as well. These are replaced by text buttons on a navigation bar just under the cover photo. The custom tabs that you may have had on your Page are now found by clicking the “More” button and can also be found in the left hand column labeled “Apps”. The “Timeline” and “About” buttons are fixed, but you can click on the “More” button, “Manage Tabs”, and “Drag to Reorder” to move the buttons in the positions you choose.
The left side column will show the number of Likes, the About section, Photos, Ratings, Liked by this Page, Reviews, Posts to Page, Apps etc. Clicking on the arrow to the right of the section name will expand the information for that section. For example, clicking on the arrow in the About section will take you to the About Page. Clicking on the arrow to the right of the Events section will take you to the Events page. These sections can be arranged as the admin decides by clicking on the pencil shown when you hover over the box, clicking on “Manage”, “Manage Sections”, ( a bit redundant) then “Drag to Reorder” tool. Re-ordering these sections will affect the order of the text buttons mentioned earlier, and vice versa.
“Highlighted” and “Milestone” posts will no longer be twice the width of regular posts, and have lost some of their efficacy. Highlighted posts will denoted with a blue tab, and Milestones will still feature their signature blue flag
The “Use Activity Log” is now accessed solely through the Setting tab.
Here’s some good news! Google is now indexing Facebook posts, so any post matching a Google search phrase will show up in search results. This is great for helping companies improve their search engine rankings.
There will probably be more changes that surface as we discover them – let me know if you find more. You can take a tour of the changes by clicking on the “Help” button next to “Build Audience”, but it highlights only a few of the changes and is in no way comprehensive.
So, take a few minutes and review all of these changes and share what you think! Also, I’ll be taking bets on when the next timeline redesign will happen…