Chances Are, You Need A LinkedIn Company Page


linkedin company pages


Chances are, you already have a profile on LinkedIn.  Chances are, you already know that LinkedIn is the world’s largest professional social network with more than 200 Million registered users in more than 200 countries.  Chances are, you already know that executives from every Fortune 500 company represented and approximately two new professionals signing up every second.

But did you know that there are more than 3 million LinkedIn Company Pages?  Did you know that these Company Pages show on web search results, so having a company is an important part of your SEO strategy?

LinkedIn Company Pages are a great tool to promote your business.  Having a LinkedIn Company Page is not only important for others to view and learn about what you do and who you are, but very valuable for you when you are researching other companies that you want to do business with.

Here are a few simple steps to take advantage of LinkedIn Company Pages to promote your business, your products, and your services.

1.    When you create your company page, use keywords that will help your page show up in search, and be aware of these character limits for these fields:

    • Company Name: 100 maximum characters.
    • Description: 200 minimum and 1500 maximum characters.
    • Specialties: 256 maximum characters.

Website URL

    : 256 maximum characters.


2.   Be sure that your employees (and you!) link to the correct page.

When you or your employees do not link to your official company page in the Experience section, then a new LinkedIn Company Page is created.  To be consistent, let your employees know which company page to link to so that extraneous pages are not created and won’t cause confusion.  Also, this will give a more accurate view of your company when people view their connections to company employees.


3.   Be creative with your cover photo.

Your cover photo sets the tone for your company page, similar to the décor in your office reception area.  It is similar to the cover photo on Facebook Business Page, but without the restrictions.  You can add calls to action, your website, and draw attention to other items of interest, like upcoming events.  Consider using an image that fits with the theme of your websites landing page and your Facebook Page so visitors have the same appearance and feel.


4  Feature your Products and services

LinkedIn Company Pages allow you to create a mini-profile for each of your products and services.   This allows each product or service to stand out on its own, provide unique and specific images and information, and get its own references.   Just like requesting recommendations for your personal profile, don’t be shy asking for recommendations for your products or services.


5.   Post.  Share.  Repeat.

Did you see a news article or video that’s related to your industry?  Share it!  LinkedIn users will follow your company and share your posts if you provide information that is interesting and important to them and their businesses.  These updates will show up on feed when someone visits your Company’s Page and will also show up in the news feed of those who follow your page.

Share new product information, or request input from your followers to help develop a new product, but don’t post solely about what you sell.  Consider the following rule of thumb:  for every salesy post, share 3-4 newsy posts.  Post a few times a week, but not multiple times each day.  Businesses that post updates excessively are subject to review by LinkedIn and may have their page deleted.

You can attach files, such as .pdfs, powerpoint presentations, or images.  Notice that there is not a “attach link” field.  To attach a link, type in the link, then after the link appears, you can delete the link from the text, but the url and thumbnail will be attached to the post.

When the Company Update shows up in your profile feed, you can share the update with your connections and with individuals and with your groups.  Engage your employees and encourage them to share your Company’s updates with their connections as well.


6  Take advantage of LinkedIn Jobs

Looking for a dynamic individual to fill an important job?  Post it on your company page.  LinkedIn provides an unsurpassed reservoir of talented professionals, and their job search tool is robust.  Not only do jobs appear in LinkedIn search, but they also jobs appear in web search results and also on specific Twitter feeds like ‏@lijobs_mgmt or @lijobs_mktg (search Twitter for LinkedIn Jobs).  You will also be able to see who has viewed your job posting along with a ranking of 1-10 generated by LinkedIn.  There is a charge for job posting that varies by location, and the posting expires after 30 days.  However, once you post a job, you and your colleagues can share the job in your network and on any groups you belong to.

LinkedIn is an exceptionally effective way to network, showcase your personal expertise, and to discover and share interesting news.  Likewise, LinkedIn Company Pages provide an equally effective way to communicate information about your products and services, create advocates, and generate leads for your business.  Follow a few company pages, like Face It Social Media ( and utilize the tips mentioned above to get started with your own.

Need a little more guidance?  Sign up for the Park City School District Community Education class on LinkedIn Company Pages on December 3, 2013, from 5:30-8:30.  Email for more information or for a private lesson or corporate workshop.

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Manage Your Social Media Sites By Keeping It CRISP!


With everything that needs to be done during the workday, many of my clients complain, “How am I going to have time to be on social media when my schedule is already full?”

It is true.  Social media can be a huge distraction and can be a time sink for you and your employees.  Yet, So many things can be a distraction:  magazines, the internet, and smart phones.  What about email?  A recent survey by McKinsey Global Institute showed that we spend about 28% of our day managing our email.  That is two hours of out an eight hour day!

Social media has become an important marketing and customer service tool for today’s businesses.  Like everything else, it important to schedule social media into our workday the way we schedule meetings, and other tasks.  It is equally important to limit the time we spend on social media so that we don’t get sucked in and realize an hour has passed when we look up from our computer screen.

Just like we have been taught to “Keep It Simple Stupid” (KISS), we need to remember to keep our participation in social media “CRISP”

  • Check sites at least few times a week
  • Respond to comments from connections
  • Inform your connections
  • Search for new connections
  • Peruse other sources for interesting information

Remaining active on your social media sites is imperative.  Check your sites regularly, at a minimum of three times a week, to post information, make connections and communicate with these connections.  Like email, if we check our social media sites too often, then we will get lured in and react every time we see an interaction or post that intrigues us.  And then two hours have passed.

When you are checking your sites and find that your connections have commented on your posts, Respond to these comments.  Thank them for interacting and ask another question.  This encourages engagement and helps increase your visibility on the site.  Did you read an interesting tweet or Facebook post from another person or business? Did you find a compelling discussion on a LinkedIn group?   Comment on that.

Next, take a few minutes to inform your connections and share interesting information.  Share your most recent blogpost, an article you found interesting, or an opinion regarding a current event.  Post an update on your Facebook Page or your Twitter profile.  Start a discussion on a LinkedIn group.

Searching for and linking with new connections is another crucial part of your social media participation strategy.  Take all of those business cards you got at yesterday’s meeting and connect with them on LinkedIn and follow them on Twitter.  Do they have a Facebook Page?  Have your Page Like theirs and make a comment, share their post, or tag them in your post.  Subscribe to their Youtube channel or blog.  This is the social part of social media.

Peruse other sources for new and interesting information.  We all have trade publications and news periodicals that we read on a daily basis.  Consider yourself a clipping service for your connections.  Part of your responsibility on your social media site is to filter through the information that you receive and pass on only that which is relevant.  You will become a great resource for your connections.

Taking just a few minutes to accomplish each of the CRISP tasks can help you manage your social media sites.  If you set a time limit, you can be active and responsive without being overwhelmed and reactive.

When your timer goes off, it’s time to log off and go back to work!

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Sharing a Post With Your Facebook Page

Sharing a Post From Your Personal Profile

Sharing a Post With Your Page

So there you are, perusing your Facebook wall with your morning cup of coffee and you see an interesting post that would be great to share on your Facebook Business Page.  Sure, you can go to the trouble of recreating the post, sharing the video or link, but chances are, you are in a hurry and will put that on your ever-increasing to-do list.

There is an easier way!  Click on the “Share” button, just as you would if you were going to share this post on your Personal Wall with your Friends.  Now, click on “On your own timeline” chose “On Your Page.”  Now, a dropdown menu will appear with the list of Pages that you administer.  Chose the Page, make your supporting comment, and now that post will be shared on your Page.

One thing to notice is that, when you have shared this post, it will say that the Page shared a video, link or update from the original person or Page who posted it, not from your Personal Profile.

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LinkedIn Exploits the Power of Networking

LinkedIn Exploits Networking

Click HERE to read how “LinkedIn Exploits the Power of Networking” in the Concrete Openings December 2012 Issue.

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Who Sees Your Tweets?

Twitter, the frat party of social media sites, is beautiful in its simplicity. Everybody is talking, or tweeting, at once about a myriad of topics. You tweet about ideas, thoughts, images and articles that you think are compelling. You follow other users and see what they have shared. You retweet their posts if you find them interesting. You reply to posts that provoke a comment. You favorite posts you want to refer back to later.
Simple? You would think so. Overwhelming, yes. Useful and effective? Apparently so. But how do you really know who sees what you tweet? Why do you see someone’s tweets if you don’t follow them? How can you increase your exposure in the Twittersphere?

The basic premise of Twitter is that the tweets, or posts, from any profile that you follow will show up in your tweet stream along the right side of your homepage. The more profiles you follow, the more tweets will show up in your stream. The tweets just scroll down the stream like a Wall Street ticker tape. First in, first out. When someone follows your profile, your tweets will show up in their stream. The more profiles they follow, the more tweets will show up in their stream. It’s that simple.

To improve the visibility of your tweets, add keywords that can be found in Twitter search. Obviously, a stream can get quite lengthy, and a user may not scroll down far enough to see your tweet. But they may search on a topic of interest. If you are posting a link to an article on sustainability, for example, and your tweet simply says, “This is interesting”, then your followers may not take the time to find out what exactly is interesting. They peruse their stream quickly for keywords that stand out, or they do a Twitter search. Add the keyword “sustainability” so your followers can hone in on your tweet and so that others who don’t follow you can find your tweet when they search. Add other keywords, like “ecofriendly”, “green”, “environment”, etc, to improve your search visibility. Don’t use a hashtag for keywords.

When someone searches Twitter for the keyword “sustainability”, every tweet with the word “sustainability” will show up in the search results. Any instances of the keyword being used with a hashtag (#sustainability) will also show up. However, if you search for the keyword with the hashtag, then only those tweets with the hashtag will be displayed. The tweets with the keyword without the hashtag will not show up in the search stream. Save the hashtag for phrases and keywords related to a specific conversation topic or event.

For instance, during the presidential debates, searching on “#debates” returned all tweets referring to the debate in progress. Searching on just “debates” would bring in all of those tweets plus any other tweet that contained this word. Note that hashtags are not unique and are not proprietary, so some hashtags may refer to multiple conversations or events.

If someone follows you, they will see your tweets in their stream, and vice versa. If a profile that you follow retweets a post (regardless of whether or not you follow the original poster), you will see that post in your stream, with the underlying note below the tweet stating who retweeted it (the profile you are following.) If you don’t follow them already, you may decide follow the new profile who created the original tweet.

Likewise, when you retweet something, all of your followers will see the post that you retweeted (with the underlying note that you retweeted it.) You have exposed that new profile to all of your followers. Maybe, some of your followers will follow the original poster because of it.

Consequently, when something you post is retweeted, you should thank the profile who retweeted it because, now, all of their followers will see your post in their stream. Maybe you will gain followers because of it.

The concept of retweets as described above is also simple. However, it goes a bit deeper than that.

Following most tweets will be the Expand option. When you click on this option, you can see who, if anyone, has retweeted or favorited this tweet. These will be people you don’t follow. (Remember, if someone you follow retweets something, you will see it directly under the tweet.)

When a post is retweeted, the thumbnail picture for the profile that retweeted it will be shown, and anyone who has clicked on Expand will see it. So, any profile that retweets a post will have the chance to be seen by the followers of the profile that posted the original tweet, or anyone else who has found this tweet in search. (Who’s on first?)

If you click on Expand and view other profiles that have retweeted the post, you may find other profiles that you wish to follow. When you retweet a post, and others click on Expand on that post, they will see your thumbnail picture and may click through to see if they want to follow you. Do you see how retweeting can improve your visibility?

Mentioning another profile also helps improve your visibility. This is done by using the @ symbol before the profile name that you want to mention. When you are typing your tweet and then type the @ symbol, as you start typing the name of the profile, you will see a drop down menu with possible options. Click on the profile you want to mention to make the connection. Your mention in your tweet will then be hyperlinked to that profile. Note that you can only mention profiles that you follow, even if they follow you. In the Whole Foods Market example above, the profile @Method Tweet was mentioned.

When you mention another profile, your followers will see the tweet, just like they see your other tweets.  However, mentioning a profile doesn’t mean that your tweet will show up in their followers stream, but it will show up in twitter search. The profile that you mentioned will be notified, and hopefully respond to your tweet. Then it will show up in their followers’ streams. It will be hyperlinked to your profile, so all of their followers will now have the chance to see the tweet and link to your profile and, ta-da, follow you.

Another way to increase your visibility is by replying to a tweet. It is similar to a mention, except that you put the user name (preceded by the @) at the beginning of the tweet. Only if someone is following both the profile that replies and the profile that is replied to will they will see the reply in their stream.  So, your followers will not see a reply unless they are also following the profile you are replying to.

Just like mentions, no one will see the reply other than the sender and the recipient, unless the recipient responds publicly.

Go Forth and Tweet
Twitter’s simplicity is beautiful. But digging deeper and utilizing these tools and tips will enhance your experience, improve your visibility, and help you grow followers.

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Now You Can Schedule Facebook Posts – and Promote Them Too!

Facebook has added many new features since introducing the Timeline in March.  In fact, if you haven’t been on Facebook since then, you may not recognize it!  Two of the more recent features breathe new life into your Page:  Scheduled Posts and Promoted Posts.

Scheduled Posts

Now Admins can create a post and schedule for it to be published hours, days, even years in the future.  Pictures, links, and events can be embedded into these posts just as you would normally.

Scheduling is an especially useful feature for those of us whose hectic schedules prevent us from being able to post every day, or for vacationers who don’t want to worry about updating a Page from a beach chair or ski lift.

To use this feature, click on the clock icon in the bottom left corner of the Composer.  This allows you to choose when you want the post published from a series of drop down menus requesting the year, month, day, hour, and minute of the future post.

It is even possible to backdate posts as far as 2009.  What is the use of this, you might ask?  If you are creating a new Page, this feature allows you to build your Page with posts about past events, awards, and other information without having every post say today’s date.  One client had commingled her Personal Profile with her Business Page for over a year and decided to separate them, but she still wanted to retain her past posts.  If this feature had been available at the time, we would have been able to repost everything with the original date.  Another example:  say a photographer finally sent you the pictures from an event that took place two months ago.  It is now possible to upload the photos and properly date them. This has the same effect as posting an update and later editing the post to change the date.

You can view your Page’s scheduled posts by going to the Admin Panel, selecting “Edit Page” and “Use Activity Log”.  This will allow you to view, edit and delete anything that has not yet posted.

Promoted Posts

In case you are about to release an extremely important update (or just need a visibility boost), Facebook has provided a way to inorganically increase the effective range of your posts.  Basically, a promoted post gets a boost to its EdgeRank.  The “Promote” feature is available to Pages with between 400 and 100,000 fans, and is accessed by the button labeled “Promoted Post” in the bottom right side of the Composer.

Posts can be promoted in the Composer just before they are posted, or within three days of the post date.  Posts cannot be promoted indefinitely because they are visible in the News Feed, which is meant to be full of relevant, timely information.  The most noticeable feature of the drop-down menu (besides the megaphone icon) is the dollar amount in the center of the box.  Yes, promoting is a paid feature that exchanges currency for exposure (really any type of currency, just in case you want to pay exclusively in Guatemalan Quetza.)  The estimated audience increases with the budget, which is a one-time charge, not a daily recurring charge.

Promoting changes nothing about how your posts are viewed:  people who like your Page can still see your posts that haven’t been promoted.  So why promote your posts at all?

Well, in the News Feed, not every post is given a lot of face time.  Some people have hundreds of Friends and Like dozens of Pages, all vying for attention, and your post can get swept up in the flood and lost.  It is unlikely that everyone will see every post you make, even those who Like your Page, because other Pages or Friends may be given preference over your business due to EdgeRank.  Promoted posts are viewed in the News Feed as “sponsored stories,” (labeled below the post itself) and are more likely to be viewed by your Fans and by their Friends.  Promote overrides EdgeRank, giving preference to your Post in your Fans’ News Feeds.  However, if a Fan has chosen to hide posts made by your Page, even the promoted post will not appear on their News  Feed.

Because promoting is a powerful tool to increase the influence of a post, it is important to use it efficiently.  Promote content that will really appeal to your Fans: special offers, new products, events, questions, and flashy videos.  Interactive or interesting posts are more likely to be discussed by your Fans and, through them, reach a larger audience.  Consider pinning promoted posts to the top of your Page’s timeline to maximize visibility over its lifetime.  Make the most out of a promoted post… remember, it only lasts three days!

What are some other reasons to take advantage of scheduling Facebook posts?

Do you think it is worth the effort and money to promote your posts?

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Facebook Creates New Admin Roles

One Friday evening ad few months ago, I received a desperate call from a client who told me that one of their staff had been let go and was not happy about it.  The individual was one of the Admins of the Facebook Page and could I help them by removing this person before he started doing damage by making inappropriate or mean posts on the Page, or deleting the Page altogether.  Of course, I hurried to help, because I knew that these things were a valid concern and this individual could, indeed, cause some trouble if he deleted me or the other Admins first.

The Admin functionality on Facebook has always frustrated me.  I’ve shared this frustration in the classes I’ve taught, but was unable to offer a solution.  Every Admin had the same management and posting privileges, and this opened the door for Page hijacking.  A disgruntled employee who had Admin privileges could easily delete all of the other Admins and have full control of the Page, including deleting it.  It was a big risk, and I know many companies in addition to my clients had issues with hijacking.

Now, Facebook has created a hierarchy for Admins which will greatly help with this problem and put those fears to rest.

There are now 5 Admin Roles that can be assigned to an Admin:  Manager, Content Creator, Moderator, Advertiser, and Insights Analyst.  The Manager has total control of the Page.  Their functions include managing the Admin roles, editing the Page and adding applications, creating posts as the Page, responding to and deleting comments, sending messages as the Page, creating ads and view Insights.    The Manager is the only Admin that can use Facebook as the Page, and as such, is the only Admin that can Like other Pages and view the Page News Feed.  When a new Admin is added, they are by default, given the Manager status.

The next Admin in the hierarchy is the Content Creator.  This individual has most of the privileges as the Manager except that he cannot use Facebook as the Page and cannot manage other Admins.  The Content Creator cannot Like other Pages or view the Page News Feed, but they can edit the Page and add applications, create posts as the Page, respond to and delete comments, send messages as the Page, create ads and view Insights.   It is unfortunate that the Content Creator cannot use Facebook as a Page, as there are many times when this feature is helpful in interacting with other Pages, tagging and commenting on other Page Walls and posts.

The Moderator has fewer abilities than the Content Creator.  This individual can only respond to and delete comments, send messages as the Page, create ads and view insights.  The Advertiser can create ads and view insights, whereas the Insights Analyst can only view Insights.

This change is a step in the right direction.  I like how you can now access Admin Roles from the Admin Panel-Edit Page button rather than having to click all the way into Admin Panel-Manage-Edit Page sequence.  Still, the 5 roles are a bit overkill, and there is too big a gap between the authority of the Page Manager and Content Creator.  But I, for one, am glad that Facebook has attempted to address this issue.

Have you ever feared that your Page could be hijacked?

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5 Tips To Tame The New Facebook Timeline For Pages

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It’s been about 6 weeks since the announcement of the new Facebook TimeLine for Pages.  How do you like it so far?

I admit that I’m a creature of habit and often have a difficult time accepting change…but I’m excited about a lot of things that new Facebook Timeline feature has to offer.  This was another adjustment for Page Admins who not only had to become familiar with the many changes, but also had to create new strategies involved in engaging their Fans and enticing new ones.  But we’re used to Facebook and their ever changing ways, right?

The new Timeline primarily affects the way the Page Wall appears and functions.  For the most part, posts shown on your Fans’ Newsfeeds are not affected.  For instance, your Fans will not know if you have pinned or highlighted a post unless they see it on your Page.  Facebook Users will only see your Timeline Cover image if they go to your Page.  No longer can you count on a custom landing page to encourage visitors to your Page to become Fans.  However, the new features implemented do affect how your Fans posts appear on your Page Wall, so you need to be aware of the changes what you can do to take advantage of this new Facebook Timeline for Pages feature.

Take a look at these 5 simple tips to tame the Facebook Timeline:

1)  Create an engaging Facebook Timeline Cover Photo.  The Cover Photo is an important feature of your Page.  Because if the amount of room it takes up on your Wall, it is the first thing any Facebook User will see when they visit your Page.  Use this image to set the tone for your Page.  Use photos of your products, a menu item, artwork, or a photo of your business represented at a recent community event, or yourself at a speaking engagement.  Try something a bit more abstract.  You could even create of picture containing a collage of photos.  This image was created by a fun application called PhotoFunia.  The Cover Photo should be at least 851 pixels wide x 315 pixels long for minimum resolution.

Facebook has very strict rules about what can and cannot be used for a Cover Photo.  It is not meant to contain for a call to action, contact information, or other details that can be found in the “About” Section of the Page.  In fact, try to limit the amount of text that you include in your Cover Photo.

To be sure that your Cover Photo conforms to Facebook rules, adhere to the following guidelines:

  • Do not include special offers or purchase information
  • Do not include contact information such as your email, phone number, address, or website.
  • Do not refer to any Facebook features such as “Like our Page” or “Share with your Friend”.
  • Do not make any calls to action such as “Call today”, “Download our app” or “Enter our contest”.

2)     Utilize the Custom Tabs to Help Make Your Page Unique. The custom landing tabs that we came to know and love have been eliminated.  So how are we to differentiate our Page with unique content above and beyond our posts?  There are thousands of Facebook applications that will make your Page more interesting and engaging for your Fans.  When you create your Facebook Page, it is already loaded with a few default Applications:  Photos, Videos, Events, and Notes.  As you load new apps, they will populate this list also and can be accessed from this window.  The applications that you install will be shown on your Page Wall.

Your Page can have as many as twelve application boxes that can be accessed by your Fans. However, only four can be seen without any effort.  To see the remaining application tabs, you must click on the number that you see to the right of the fourth tab.  (If you do not have more than four tabs, you will not see a number.)  The Photos application is always the first application and cannot be moved.  The remaining eleven (or as many as you are using) can be organized so that you can choose which other three are always visible.  You can add a tab for your YouTube videos, contact forms, a custom HTML tab, or even a reveal tab that requires a visitor to your Page to Like your Page to view your content.  (There are dozens of options, but try Hosted iFrame, My Tab, or Static HTML to create your own unique tab for starters.)

Take advantage of the opportunity to change the name of your custom tab and to upload a unique image that relates to the content.  When you click on the small button with the number on the far right of the tabs, then hover over the custom tab you want to change, choose “Edit Settings”.  This will allow you to change the name of the tab and upload a new catchy image.

If you are just developing your Fan base and are not too excited about the number of Fans that you have so far, then add a couple of custom tabs to give more information about your business.  Then you can move the Likes tab to the second (or third) row of four so that people won’t see the number without clicking and searching for it.

3)     Pin and Highlight Important Posts. These new features allow you to draw attention to special posts when someone visits your Facebook Page.  Sometimes a post is important enough that you don’t want it to get lost in the Timeline, but you don’t want to repost it every day or so.  In this situation, you can Pin a post to the top of your Wall so that it stays in that position, even when you make subsequent posts later.  Pinning adds a small orange flag to the top right corner of the post and keeps that post on the top of the Wall to draw attention.  Note that a post can only be pinned for seven days.  After the seventh day, the post will revert back to its place in the Timeline on the Wall. Only one post can be pinned at a time.  Also, pinning has no effect on the post in your Fans’ News Feed.

You can also give some extra attention to the message by highlighting a post.  This feature causes the post to span the entire width of your Page Wall, making it stand out more when a Facebook user visits your Page.  The post will stay in the same chronological position, but the larger size will help bring awareness to the important information that you want to share.  Highlighting has no effect on the post in your Fans’ News Feed.

To pin or highlight a post, hover over the post and look for the two boxes to appear.  Clicking on the pencil will allow you several options, one of which is “Pin to the Top”.  Once the post is pinned, you can hover over the post, click the pencil again, and then the post will revert back to its position in the Timeline on the Wall.  Clicking on the star will highlight the post.  Once the post is highlighted, you can hover over the post, click the star again, and then the post will switch from the highlights format and revert back to the regular size.

4)     Solicit Recommendations from Clients. The new Facebook Timeline format gives much more “real estate” to the recommendations section for your Page.  When someone writes a recommendation for your Page, it will show up in a box on the right hand side of your Wall for all to see.  Yes, the number of Fans that you have is important, but having a client share their great experience with your business is priceless.  When a Fan writes something complimentary on your Wall, thank them and ask if they’d repeat that sentiment in the recommendations section of your Page.

5)    Don’t Settle For A Blah Thumbnail. Previously, it was tricky to add a photo to a link if you didn’t like the attached thumbnail, or if there was not thumbnail at all.  Often, the thumbnails that are attached to a link you want to share are completely arbitrary and have nothing to do with the content of the link.  Plus, a post with an image draws attention than a post with just a link and no image.  Now, it is easy to add your own image when you post a link.  You can upload the image of your choice (search for something interesting, and not copyrighted, on Google Images).  Then add the link to your status update and choose “No Thumbnail”.

So it is time to embrace change and take advantage of these new features.  It’s time to tame the Facebook Timeline.

How do you like the Facebook Timeline as a Page Admin?

How do you like it as a Facebook User?

Still needing some guidance in using the Timeline, or Facebook for Pages in general?

Everything you need to know can be found in the simple, step-by-step guide “Facebook for Smart People”.

This book covers everything from creating your first Page to developing content, understanding how to engage and grow your Fans base and utilize your Page to promote your business.

Click Here to order your copy today – because it’s not just for dummies anymore.

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Learn How To Be An Effective Toastmasters Public Relations Officer

Toastmasters Public Relations Officer Training

Please join me at the District 15 Toastmasters Division D Officer Training this Saturday, February 3, 2018, to learn more about your club office role, or if you are interested in taking another role in your club. I will be presenting the Club Public Relations Officer session, having served as PRO at both the club and the District level.

All are welcome to come to attend, but this is a requirement for club officers and will help your club earn the Distinguished Club Award.

The training will be held from 10:15 am to 2:15pm at the South Jordan Library, 10673 S. Redwood Road, South Jordan, UT 84095.

Please contact me if you have any questions.

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Educational Workshop – Facebook Updates and Changes

Chamber Learning SeriesMark your calendars for Wednesday, October 5, 2017, when I’ll be speaking at the Park City Chamber of Commerce “Educational Workshop.” We’ll be discussing recent changes to Facebook to help you navigate this social media site more effectively. Bring your lunch and your questions to the Park City Libraryat 11:30am!

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5 Steps To Improve Your Business’ Instagram Presence

Instagram logo

So you want to bring your business to Instagram?  This is a very wise choice, considering that Instagram is the second most engaged social media network after Facebook (with over 700 million users) and is used daily by over 250 million of Internet users!  Here are a few easy steps to help get your instagram up and running, fast!

The Business Tool: The business tool is a free add on to any Instagram account wanting to show more about their businesses and to promote themselves. Simply go into your instagram account, go into settings and choose ‘Switch to Business Profile’ and voila! Now not only can you have people seeing your profile more professionally, but you can also get insight on your followers, reach your customers, and get new contact options to help people reach you more easily!

Aesthetic: The most important part of your instagram, is the photos. That is what the app is based around after all. You want your photos to be clean, not over filtered, and relatable to your business. If you are running a clothing store, it wouldn’t make much sense to post a picture of the sandwich you ate that day. If you do choose to filter your photos, try to stick with the same, or similar looking filter, so it not only becomes a signature look, but it’s also pleasing to the eye in grid view.

KPCWHashtags: The second most important part of your instagram post?  Hashtags. They say every picture tells a story, your job is to make it extremely clear what the story behind your photo is, while also making a connection with your audience. Why are you sharing this picture?  What are you doing?  What do you want your followers to do?  

Instagram is hashtag driven.  Hashtags are keywords or phrases that start with the # character (no spaces please) that help explain your photo.  Search Instagram for your hashtags to determine which are the most popular (i.e. those that people are using in search) and also what are trending right now.  You can also use the free app to find other related hashtags.  This will make it so anyone who searches the hashtag can find your image, bringing more popularity to your account.  Don’t overdo the hashtag list – keep it between 7-10 to be relevant but not overwhelming.

Also, it is important to note that urls used in Instagram captions are not hyperlinked, so clicking on the url does absolutely nothing.  With that said, you can still add them so that your followers know where to go for more information.

Followers:  Now’s the time to go against everything your parents taught you when you were little, and start making some Instagram friends.  Let me clarify, I don’t mean following random accounts just hoping they will follow you back.  I mean go in search of other individual businesses that have things in common with you.  Connections are the best way to get publicity with online businesses, and it will also give you a chance to collaborate on ideas.  For example, suppose you’re running a makeup company, and want to get some publicity with your product. Go to the search button on the Instagram app, and start entering hashtags like #makeup, #beautytips, and #skincare.  You will find hundreds of accounts and posts that you can use to find that are relevant and that you can comment on and follow.  Chances are you can find lots of aspiring entrepreneurs who will be glad to make a connection.  Keep in mind, following a random person and commenting on their post will not get you a hundred followers in one day, that’s not how it works.  What needs to happen is collaboration.  In this case, exchange makeup and marketing tips.  Tag accounts in your comments so your followers see each other.  They will appreciate you giving them exposure and will hopefully return the favor.  This will not only give you a business buddy, but more aspiring entrepreneurs will want to collaborate with you as well, expanding your circle even farther.

Bio:  Your instagram bio is a way to briefly describe who you are, and what you’re about.  While this part may be an exciting piece to creating your Instagram, you want to keep a few things in mind:  you only get 150 characters to create your biography, basically meaning you have to say as much as you can with as little words as possible.  Consider using emojis go make your bio stand out, look more colorful and interesting.  Don’t forget to add your website.  In your bio, the website url is hyperlinked, allowing visitors to your profile to link to your site directly from Instagram.

Instagram is a great way to help promote your business.  Using these 5 simple tips will get you gramming in no time!


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Park City Professional Artists Association

Social Sites for ArtistsA special thank you to the Park City Professional Artists Association for giving me the opportunity to speak tonight and discuss social media sites for artists.  Click Here to access the powerpoint presentation via Slideshare.

If you have any questions or comments, or would like my notes to the talk, please feel free to email me at


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What Happened To My Facebook Page?

Facebook made a major change to Page functionality at this week.  If you are new to Facebook Pages, please skip this blogpost because it will only confuse you!  However, if you have been using Pages for a while and have wondered what in the world happened, read on.

Before this change, there were two ways to access your Page:  using “Facebook as Page Name” or using “Facebook as Your Personal Profile.”

You could think of this concept as “What is in control of this Facebook session?”  Either your Page or your Personal Profile was in control of the session.  When you accessed your Page, you had the choice of using “Facebook as Your Personal Profile” or “Facebook as Page Name.”  If you chose to use “Facebook as Your Personal Profile,” your Personal Profile was in control of your session.

Figure 8

When your Personal Profile was in control of the session, the blue bar on the top of your window looked and performed somewhat different than when your Page is in control.  The icons on the blue bar all referred to your Personal Profile, NOT the Page.  You only had access to your Page’s Wall, but not your Page’s Home Page or News Feed.

In order to see the Page’s News Feed, you had to be using “Facebook as Page Name.”

When you used “Facebook as Page Name,” then your Page was in control of your Facebook session, and the icons on the blue bar changed to refer to the Page, and not to your Personal Profile.

Now, there is no longer the concept of using “Facebook as Page Name.”  The icons on the blue bar always refer to your Personal Profile.

Accessing Your Page Newsfeed, Notifications and MessagesNow, to access your Page’s News Feed, click on “View Pages Feed” as shown at left.  You can view the messages and notifications for your Page from the Admin Bar.  However, you cannot view the list of Likes from the silhouette icon on the Blue Bar the way you could before.

Despite this major change, you will still be able to post, comment, share, and like as your Page the same way as before.

The change actually makes some things easier, such as liking a Page post as your Personal Profile and sharing a Post with your Friends.  No more having to switch back and forth as we had to before.

Yes, Facebook is always changing things.  But as the famous philosopher Salma Hayek once said, “I believe that change keeps you young.”

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Grow Your Business’s Social Media Presence with “Facebook for Smart People”

Confused about all of the changes Facebook has made to their Pages?  Too intimidated to even create your own Page?

Then you need this latest, greatest, most current version of

Facebook for Smart People 

5th Edition, Updated 3/2016



This informative book provides a complete step-by-step (yet detailed) explanation of why you need, how to create , and how to effectively use Facebook Pages for business.

Everything you need to know to take advantage of the power of Facebook for promoting your business, products and services.

FFacebook for Smart People - New and Improved!
• It’s so confusing! How do I even get started using Facebook Pages for Business?

• Why use a Page instead of a Group or Personal Profile?

• What does “Facebook as a Page” or “Facebook as my Personal Profile” mean??

• What is the difference between a Wall and a News Feed?

• How do I find my way around my Page?

• How do I create compelling posts?

• What is my “voice”?

• What will help me engage my Fans?

• How do I use Insights?

• How do I create an ad?

• What is the Facebook Newsfeed Algorithm?

• What about guidelines for my staff?

 Click HERE to

Order your copy today!

If you’ve taken my classes, this will be a great resource.  If you haven’t, then the book won’t replace hands-on training, but it will give you everything you need to know to about Facebook Pages for business.

This version was created in March, 2016, and is about as up to date as you will find.  However, Facebook introduces changes frequently, randomly, and without much advance notice.   As changes are made, I am diligently trying to upgrade my blog with posts explaining these changes and how they affect the functionality of your page.  For major updates in the future, I will update the book online, and you will be able to order updated copies at

Check my blog and my posts on social media sites to learn of any Facebook changes and updates.

Please feel free to contact me at if you have any questions.  AND, be sure to LIKE Face It Social Media on FacebookFollow me on Twitter and Connect with me on LinkedIn!

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Is A Fake Twitter Account The Most Sincere Form Of Flattery?

Is imitation is the best form of flattery?  If a friend buys the same pair of shoes because they love yours, or if they want a recipe for the killer kale and quinoa salad you brought to the BBQ, then maybe so.  But I made an interesting discovery this weekend: someone duplicated my Twitter account, using the user name @SueAnnKenr. Not sure why! I’m not a famous (or infamous) celebrity or politician.  I don’t have tens of thousands of followers or compromising photos posted.

But they must like my name, description, profile and header photos.  Check out the comparison. I’m flattered. However, they did decide to be from Colorado instead of Utah, which doesn’t make sense to me since here in Park City we have the “Greatest Snow on Earth!”



Real and Face Twitter Accounts


When I discovered this, I immediately began to work with Twitter to get the fake account deleted.  If this has happened to you, follow these steps:

1)  Click on the gear icon on the fake account (next to the Follow button) and clicked on “Report.”

2)  Although it isn’t the obvious choice, click on “They’re being abusive or harmful.”

3)  This allows you to choose “Pretending to be me or someone else.”

4)  Choose who is being impersonated.  In this case, the answer is “Me,” but if this is happening to a client or your company, then make the appropriate choice.

5)  The next pop-up allows you to enter the information for your case.  Be specific and clear.  Keep emotion out of it, although I’m sure you’d like to add a few choice words!

You will soon receive an email from Twitter asking you to verify your identity by uploading a government issued ID.  I uploaded my Utah driver’s license and my SS-4 form showing the EIN for Face It Social Media.

The ball is now in Twitter’s court.  I’ll keep you posted with what happens!  Meanwhile, follow @SueAnnKern, NOT @SueAnnKenr.



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How You Can Use Social Media To Help Promote Your Book

Stacy's blogpostStacy Dymalski, blogger, author, speaker, teacher, stand-up comic, and founder of The Offbeat Author’s Guild, and I sat down last week to talk about the role social media plays in the marketing of self-published books. What sites should you use?  How often should you post?  Should you have a separate site for each book?  Check out the interview on Stacy’s blog!!



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Spring 2015 Social Media Workshops from The Compass

Having no luck with LinkedIn?  Intrigued by Instagram? Frustrated with Facebook?  Improve your business’s social media presence with these hands-on workshops this winter through the Park City School District Community Education “The Compass.”


Park City Community Education Spring 2015

Take your pick and click HERE to register

  • Facebook Business Pages  Tuesday 4/14 and Thursday 4/16

  • LinkedIn Tuesday 4/5

  • Twitter Thursday 5/7

    Instagram Tuesday 5/26


Create your profiles ahead of time and bring your laptop. All classes will be held  from 5:30-8:30 pm (except Instagram, which ends at 7:30 pm) at Treasure Mountain Middle School.

To register, click HERE, or call 435-615-0215.

Sign Up Today!

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“Facebook for Smart People” Will Teach You To Use Facebook Pages for Business

“In this world, nothing is certain except death and taxes.” – Benjamin Franklin

Obviously, Benjamin had never heard of Facebook.  If he had, he would have added “changes to Facebook Pages”.

The latest, greatest, most up-do-date version of

Facebook for Smart People

6th Edition, Updated 05/2016




This informative book provides the most up-to-date and complete guide and a simple, step-by-step, yet detailed explanation of why you need, how to create , and how to effectively use Facebook Pages for business.


Everything you need to know to take advantage of the power of Facebook for promoting your business, products and services.



FFacebook for Smart People - New and Improved!
• It’s so confusing! How do I even get started using Facebook Pages for Business?

• Why use a Page instead of a Group or Personal Profile?

• What does “Facebook as a Page” or “Facebook as my Personal Profile” mean??

• What is the difference between a Wall and a News Feed?

• How do I find my way around my Page?

• How do I create compelling posts?

• What is my “voice”?

• What will help me engage my Fans?

• How do I use Insights?

• How do I create an ad?

• What is EdgeRank?

• What about guidelines for my staff?



 Click HERE to

Order your copy today!


If you’ve taken my classes, this will be a great resource.  If you haven’t, then the book won’t replace hands-on training, but it will give you everything you need to know to about Facebook Pages for business.

This version was created in November, 2014, and is about as up to date as you will find.  However, Facebook introduces changes frequently, randomly, and without much advance notice.   As changes are made, I am diligently trying to upgrade my blog with posts explaining these changes and how they affect the functionality of your page.  For major updates in the future, I will update the book online, and you will be able to order updated copies at

Check my blog and my posts on social media sites to learn of any Facebook changes and updates.

Please feel free to contact me at if you have any questions.  AND, be sure to LIKE Face It Social Media on Facebook, Follow me on Twitter and Connect with me on LinkedIn!




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