Chances Are, You Need A LinkedIn Company Page

 

linkedin company pages

 

Chances are, you already have a profile on LinkedIn.  Chances are, you already know that LinkedIn is the world’s largest professional social network with more than 200 Million registered users in more than 200 countries.  Chances are, you already know that executives from every Fortune 500 company represented and approximately two new professionals signing up every second.

But did you know that there are more than 3 million LinkedIn Company Pages?  Did you know that these Company Pages show on web search results, so having a company is an important part of your SEO strategy?

LinkedIn Company Pages are a great tool to promote your business.  Having a LinkedIn Company Page is not only important for others to view and learn about what you do and who you are, but very valuable for you when you are researching other companies that you want to do business with.

Here are a few simple steps to take advantage of LinkedIn Company Pages to promote your business, your products, and your services.

1.    When you create your company page, use keywords that will help your page show up in search, and be aware of these character limits for these fields:

    • Company Name: 100 maximum characters.
    • Description: 200 minimum and 1500 maximum characters.
    • Specialties: 256 maximum characters.

Website URL

    : 256 maximum characters.

 

2.   Be sure that your employees (and you!) link to the correct page.

When you or your employees do not link to your official company page in the Experience section, then a new LinkedIn Company Page is created.  To be consistent, let your employees know which company page to link to so that extraneous pages are not created and won’t cause confusion.  Also, this will give a more accurate view of your company when people view their connections to company employees.

 

3.   Be creative with your cover photo.

Your cover photo sets the tone for your company page, similar to the décor in your office reception area.  It is similar to the cover photo on Facebook Business Page, but without the restrictions.  You can add calls to action, your website, and draw attention to other items of interest, like upcoming events.  Consider using an image that fits with the theme of your websites landing page and your Facebook Page so visitors have the same appearance and feel.

 

4  Feature your Products and services

LinkedIn Company Pages allow you to create a mini-profile for each of your products and services.   This allows each product or service to stand out on its own, provide unique and specific images and information, and get its own references.   Just like requesting recommendations for your personal profile, don’t be shy asking for recommendations for your products or services.

 

5.   Post.  Share.  Repeat.

Did you see a news article or video that’s related to your industry?  Share it!  LinkedIn users will follow your company and share your posts if you provide information that is interesting and important to them and their businesses.  These updates will show up on feed when someone visits your Company’s Page and will also show up in the news feed of those who follow your page.

Share new product information, or request input from your followers to help develop a new product, but don’t post solely about what you sell.  Consider the following rule of thumb:  for every salesy post, share 3-4 newsy posts.  Post a few times a week, but not multiple times each day.  Businesses that post updates excessively are subject to review by LinkedIn and may have their page deleted.

You can attach files, such as .pdfs, powerpoint presentations, or images.  Notice that there is not a “attach link” field.  To attach a link, type in the link, then after the link appears, you can delete the link from the text, but the url and thumbnail will be attached to the post.

When the Company Update shows up in your profile feed, you can share the update with your connections and with individuals and with your groups.  Engage your employees and encourage them to share your Company’s updates with their connections as well.

 

6  Take advantage of LinkedIn Jobs

Looking for a dynamic individual to fill an important job?  Post it on your company page.  LinkedIn provides an unsurpassed reservoir of talented professionals, and their job search tool is robust.  Not only do jobs appear in LinkedIn search, but they also jobs appear in web search results and also on specific Twitter feeds like ‏@lijobs_mgmt or @lijobs_mktg (search Twitter for LinkedIn Jobs).  You will also be able to see who has viewed your job posting along with a ranking of 1-10 generated by LinkedIn.  There is a charge for job posting that varies by location, and the posting expires after 30 days.  However, once you post a job, you and your colleagues can share the job in your network and on any groups you belong to.

LinkedIn is an exceptionally effective way to network, showcase your personal expertise, and to discover and share interesting news.  Likewise, LinkedIn Company Pages provide an equally effective way to communicate information about your products and services, create advocates, and generate leads for your business.  Follow a few company pages, like Face It Social Media (http://www.LinkedIn.com/company/face-it-social-media-marketing) and utilize the tips mentioned above to get started with your own.

Need a little more guidance?  Sign up for the Park City School District Community Education class on LinkedIn Company Pages on December 3, 2013, from 5:30-8:30.  Email sueann@faceitsocialmedia.com for more information or for a private lesson or corporate workshop.

Permanent link to this article: http://www.faceitsocialmedia.com/2013/08/chances-are-you-need-a-linkedin-company-page/

Manage Your Social Media Sites By Keeping It CRISP!

Keep It CRISP

With everything that needs to be done during the workday, many of my clients complain, “How am I going to have time to be on social media when my schedule is already full?”

It is true.  Social media can be a huge distraction and can be a time sink for you and your employees.  Yet, So many things can be a distraction:  magazines, the internet, and smart phones.  What about email?  A recent survey by McKinsey Global Institute showed that we spend about 28% of our day managing our email.  That is two hours of out an eight hour day!

Social media has become an important marketing and customer service tool for today’s businesses.  Like everything else, it important to schedule social media into our workday the way we schedule meetings, and other tasks.  It is equally important to limit the time we spend on social media so that we don’t get sucked in and realize an hour has passed when we look up from our computer screen.

Just like we have been taught to “Keep It Simple Stupid” (KISS), we need to remember to keep our participation in social media “CRISP”

  • Check sites at least few times a week
  • Respond to comments from connections
  • Inform your connections
  • Search for new connections
  • Peruse other sources for interesting information

Remaining active on your social media sites is imperative.  Check your sites regularly, at a minimum of three times a week, to post information, make connections and communicate with these connections.  Like email, if we check our social media sites too often, then we will get lured in and react every time we see an interaction or post that intrigues us.  And then two hours have passed.

When you are checking your sites and find that your connections have commented on your posts, Respond to these comments.  Thank them for interacting and ask another question.  This encourages engagement and helps increase your visibility on the site.  Did you read an interesting tweet or Facebook post from another person or business? Did you find a compelling discussion on a LinkedIn group?   Comment on that.

Next, take a few minutes to inform your connections and share interesting information.  Share your most recent blogpost, an article you found interesting, or an opinion regarding a current event.  Post an update on your Facebook Page or your Twitter profile.  Start a discussion on a LinkedIn group.

Searching for and linking with new connections is another crucial part of your social media participation strategy.  Take all of those business cards you got at yesterday’s meeting and connect with them on LinkedIn and follow them on Twitter.  Do they have a Facebook Page?  Have your Page Like theirs and make a comment, share their post, or tag them in your post.  Subscribe to their Youtube channel or blog.  This is the social part of social media.

Peruse other sources for new and interesting information.  We all have trade publications and news periodicals that we read on a daily basis.  Consider yourself a clipping service for your connections.  Part of your responsibility on your social media site is to filter through the information that you receive and pass on only that which is relevant.  You will become a great resource for your connections.

Taking just a few minutes to accomplish each of the CRISP tasks can help you manage your social media sites.  If you set a time limit, you can be active and responsive without being overwhelmed and reactive.

When your timer goes off, it’s time to log off and go back to work!

Permanent link to this article: http://www.faceitsocialmedia.com/2013/08/manage-your-social-media-sites-by-keeping-it-crisp/

Sharing a Post With Your Facebook Page

Sharing a Post From Your Personal Profile

Sharing a Post With Your Page

So there you are, perusing your Facebook wall with your morning cup of coffee and you see an interesting post that would be great to share on your Facebook Business Page.  Sure, you can go to the trouble of recreating the post, sharing the video or link, but chances are, you are in a hurry and will put that on your ever-increasing to-do list.

There is an easier way!  Click on the “Share” button, just as you would if you were going to share this post on your Personal Wall with your Friends.  Now, click on “On your own timeline” chose “On Your Page.”  Now, a dropdown menu will appear with the list of Pages that you administer.  Chose the Page, make your supporting comment, and now that post will be shared on your Page.

One thing to notice is that, when you have shared this post, it will say that the Page shared a video, link or update from the original person or Page who posted it, not from your Personal Profile.

Permanent link to this article: http://www.faceitsocialmedia.com/2013/08/sharing-a-post-with-your-facebook-page/

LinkedIn Exploits the Power of Networking

LinkedIn Exploits Networking

Click HERE to read how “LinkedIn Exploits the Power of Networking” in the Concrete Openings December 2012 Issue.

Permanent link to this article: http://www.faceitsocialmedia.com/2013/08/linkedin-exploits-the-power-of-networking/

Who Sees Your Tweets?

Twitter, the frat party of social media sites, is beautiful in its simplicity. Everybody is talking, or tweeting, at once about a myriad of topics. You tweet about ideas, thoughts, images and articles that you think are compelling. You follow other users and see what they have shared. You retweet their posts if you find them interesting. You reply to posts that provoke a comment. You favorite posts you want to refer back to later.
Simple? You would think so. Overwhelming, yes. Useful and effective? Apparently so. But how do you really know who sees what you tweet? Why do you see someone’s tweets if you don’t follow them? How can you increase your exposure in the Twittersphere?

Tweets
The basic premise of Twitter is that the tweets, or posts, from any profile that you follow will show up in your tweet stream along the right side of your homepage. The more profiles you follow, the more tweets will show up in your stream. The tweets just scroll down the stream like a Wall Street ticker tape. First in, first out. When someone follows your profile, your tweets will show up in their stream. The more profiles they follow, the more tweets will show up in their stream. It’s that simple.

To improve the visibility of your tweets, add keywords that can be found in Twitter search. Obviously, a stream can get quite lengthy, and a user may not scroll down far enough to see your tweet. But they may search on a topic of interest. If you are posting a link to an article on sustainability, for example, and your tweet simply says, “This is interesting”, then your followers may not take the time to find out what exactly is interesting. They peruse their stream quickly for keywords that stand out, or they do a Twitter search. Add the keyword “sustainability” so your followers can hone in on your tweet and so that others who don’t follow you can find your tweet when they search. Add other keywords, like “ecofriendly”, “green”, “environment”, etc, to improve your search visibility. Don’t use a hashtag for keywords.

Hashtags
When someone searches Twitter for the keyword “sustainability”, every tweet with the word “sustainability” will show up in the search results. Any instances of the keyword being used with a hashtag (#sustainability) will also show up. However, if you search for the keyword with the hashtag, then only those tweets with the hashtag will be displayed. The tweets with the keyword without the hashtag will not show up in the search stream. Save the hashtag for phrases and keywords related to a specific conversation topic or event.

For instance, during the presidential debates, searching on “#debates” returned all tweets referring to the debate in progress. Searching on just “debates” would bring in all of those tweets plus any other tweet that contained this word. Note that hashtags are not unique and are not proprietary, so some hashtags may refer to multiple conversations or events.

Retweets
If someone follows you, they will see your tweets in their stream, and vice versa. If a profile that you follow retweets a post (regardless of whether or not you follow the original poster), you will see that post in your stream, with the underlying note below the tweet stating who retweeted it (the profile you are following.) If you don’t follow them already, you may decide follow the new profile who created the original tweet.

Likewise, when you retweet something, all of your followers will see the post that you retweeted (with the underlying note that you retweeted it.) You have exposed that new profile to all of your followers. Maybe, some of your followers will follow the original poster because of it.

Consequently, when something you post is retweeted, you should thank the profile who retweeted it because, now, all of their followers will see your post in their stream. Maybe you will gain followers because of it.

The concept of retweets as described above is also simple. However, it goes a bit deeper than that.

Expand
Following most tweets will be the Expand option. When you click on this option, you can see who, if anyone, has retweeted or favorited this tweet. These will be people you don’t follow. (Remember, if someone you follow retweets something, you will see it directly under the tweet.)

When a post is retweeted, the thumbnail picture for the profile that retweeted it will be shown, and anyone who has clicked on Expand will see it. So, any profile that retweets a post will have the chance to be seen by the followers of the profile that posted the original tweet, or anyone else who has found this tweet in search. (Who’s on first?)

If you click on Expand and view other profiles that have retweeted the post, you may find other profiles that you wish to follow. When you retweet a post, and others click on Expand on that post, they will see your thumbnail picture and may click through to see if they want to follow you. Do you see how retweeting can improve your visibility?

Mentions
Mentioning another profile also helps improve your visibility. This is done by using the @ symbol before the profile name that you want to mention. When you are typing your tweet and then type the @ symbol, as you start typing the name of the profile, you will see a drop down menu with possible options. Click on the profile you want to mention to make the connection. Your mention in your tweet will then be hyperlinked to that profile. Note that you can only mention profiles that you follow, even if they follow you. In the Whole Foods Market example above, the profile @Method Tweet was mentioned.

When you mention another profile, your followers will see the tweet, just like they see your other tweets.  However, mentioning a profile doesn’t mean that your tweet will show up in their followers stream, but it will show up in twitter search. The profile that you mentioned will be notified, and hopefully respond to your tweet. Then it will show up in their followers’ streams. It will be hyperlinked to your profile, so all of their followers will now have the chance to see the tweet and link to your profile and, ta-da, follow you.

Replies
Another way to increase your visibility is by replying to a tweet. It is similar to a mention, except that you put the user name (preceded by the @) at the beginning of the tweet. Only if someone is following both the profile that replies and the profile that is replied to will they will see the reply in their stream.  So, your followers will not see a reply unless they are also following the profile you are replying to.

Just like mentions, no one will see the reply other than the sender and the recipient, unless the recipient responds publicly.

Go Forth and Tweet
Twitter’s simplicity is beautiful. But digging deeper and utilizing these tools and tips will enhance your experience, improve your visibility, and help you grow followers.

Permanent link to this article: http://www.faceitsocialmedia.com/2013/07/who-sees-your-tweets/

Now You Can Schedule Facebook Posts – and Promote Them Too!

Facebook has added many new features since introducing the Timeline in March.  In fact, if you haven’t been on Facebook since then, you may not recognize it!  Two of the more recent features breathe new life into your Page:  Scheduled Posts and Promoted Posts.

Scheduled Posts

Now Admins can create a post and schedule for it to be published hours, days, even years in the future.  Pictures, links, and events can be embedded into these posts just as you would normally.

Scheduling is an especially useful feature for those of us whose hectic schedules prevent us from being able to post every day, or for vacationers who don’t want to worry about updating a Page from a beach chair or ski lift.

To use this feature, click on the clock icon in the bottom left corner of the Composer.  This allows you to choose when you want the post published from a series of drop down menus requesting the year, month, day, hour, and minute of the future post.

It is even possible to backdate posts as far as 2009.  What is the use of this, you might ask?  If you are creating a new Page, this feature allows you to build your Page with posts about past events, awards, and other information without having every post say today’s date.  One client had commingled her Personal Profile with her Business Page for over a year and decided to separate them, but she still wanted to retain her past posts.  If this feature had been available at the time, we would have been able to repost everything with the original date.  Another example:  say a photographer finally sent you the pictures from an event that took place two months ago.  It is now possible to upload the photos and properly date them. This has the same effect as posting an update and later editing the post to change the date.

You can view your Page’s scheduled posts by going to the Admin Panel, selecting “Edit Page” and “Use Activity Log”.  This will allow you to view, edit and delete anything that has not yet posted.

Promoted Posts

In case you are about to release an extremely important update (or just need a visibility boost), Facebook has provided a way to inorganically increase the effective range of your posts.  Basically, a promoted post gets a boost to its EdgeRank.  The “Promote” feature is available to Pages with between 400 and 100,000 fans, and is accessed by the button labeled “Promoted Post” in the bottom right side of the Composer.

Posts can be promoted in the Composer just before they are posted, or within three days of the post date.  Posts cannot be promoted indefinitely because they are visible in the News Feed, which is meant to be full of relevant, timely information.  The most noticeable feature of the drop-down menu (besides the megaphone icon) is the dollar amount in the center of the box.  Yes, promoting is a paid feature that exchanges currency for exposure (really any type of currency, just in case you want to pay exclusively in Guatemalan Quetza.)  The estimated audience increases with the budget, which is a one-time charge, not a daily recurring charge.

Promoting changes nothing about how your posts are viewed:  people who like your Page can still see your posts that haven’t been promoted.  So why promote your posts at all?

Well, in the News Feed, not every post is given a lot of face time.  Some people have hundreds of Friends and Like dozens of Pages, all vying for attention, and your post can get swept up in the flood and lost.  It is unlikely that everyone will see every post you make, even those who Like your Page, because other Pages or Friends may be given preference over your business due to EdgeRank.  Promoted posts are viewed in the News Feed as “sponsored stories,” (labeled below the post itself) and are more likely to be viewed by your Fans and by their Friends.  Promote overrides EdgeRank, giving preference to your Post in your Fans’ News Feeds.  However, if a Fan has chosen to hide posts made by your Page, even the promoted post will not appear on their News  Feed.

Because promoting is a powerful tool to increase the influence of a post, it is important to use it efficiently.  Promote content that will really appeal to your Fans: special offers, new products, events, questions, and flashy videos.  Interactive or interesting posts are more likely to be discussed by your Fans and, through them, reach a larger audience.  Consider pinning promoted posts to the top of your Page’s timeline to maximize visibility over its lifetime.  Make the most out of a promoted post… remember, it only lasts three days!

What are some other reasons to take advantage of scheduling Facebook posts?

Do you think it is worth the effort and money to promote your posts?

Permanent link to this article: http://www.faceitsocialmedia.com/2013/07/now-you-can-schedule-facebook-posts-and-promote-them-too/

Facebook Creates New Admin Roles

One Friday evening ad few months ago, I received a desperate call from a client who told me that one of their staff had been let go and was not happy about it.  The individual was one of the Admins of the Facebook Page and could I help them by removing this person before he started doing damage by making inappropriate or mean posts on the Page, or deleting the Page altogether.  Of course, I hurried to help, because I knew that these things were a valid concern and this individual could, indeed, cause some trouble if he deleted me or the other Admins first.

The Admin functionality on Facebook has always frustrated me.  I’ve shared this frustration in the classes I’ve taught, but was unable to offer a solution.  Every Admin had the same management and posting privileges, and this opened the door for Page hijacking.  A disgruntled employee who had Admin privileges could easily delete all of the other Admins and have full control of the Page, including deleting it.  It was a big risk, and I know many companies in addition to my clients had issues with hijacking.

Now, Facebook has created a hierarchy for Admins which will greatly help with this problem and put those fears to rest.

There are now 5 Admin Roles that can be assigned to an Admin:  Manager, Content Creator, Moderator, Advertiser, and Insights Analyst.  The Manager has total control of the Page.  Their functions include managing the Admin roles, editing the Page and adding applications, creating posts as the Page, responding to and deleting comments, sending messages as the Page, creating ads and view Insights.    The Manager is the only Admin that can use Facebook as the Page, and as such, is the only Admin that can Like other Pages and view the Page News Feed.  When a new Admin is added, they are by default, given the Manager status.

The next Admin in the hierarchy is the Content Creator.  This individual has most of the privileges as the Manager except that he cannot use Facebook as the Page and cannot manage other Admins.  The Content Creator cannot Like other Pages or view the Page News Feed, but they can edit the Page and add applications, create posts as the Page, respond to and delete comments, send messages as the Page, create ads and view Insights.   It is unfortunate that the Content Creator cannot use Facebook as a Page, as there are many times when this feature is helpful in interacting with other Pages, tagging and commenting on other Page Walls and posts.

The Moderator has fewer abilities than the Content Creator.  This individual can only respond to and delete comments, send messages as the Page, create ads and view insights.  The Advertiser can create ads and view insights, whereas the Insights Analyst can only view Insights.

This change is a step in the right direction.  I like how you can now access Admin Roles from the Admin Panel-Edit Page button rather than having to click all the way into Admin Panel-Manage-Edit Page sequence.  Still, the 5 roles are a bit overkill, and there is too big a gap between the authority of the Page Manager and Content Creator.  But I, for one, am glad that Facebook has attempted to address this issue.

Have you ever feared that your Page could be hijacked?

Permanent link to this article: http://www.faceitsocialmedia.com/2012/06/facebook-creates-new-admin-roles/

5 Tips To Tame The New Facebook Timeline For Pages

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It’s been about 6 weeks since the announcement of the new Facebook TimeLine for Pages.  How do you like it so far?

I admit that I’m a creature of habit and often have a difficult time accepting change…but I’m excited about a lot of things that new Facebook Timeline feature has to offer.  This was another adjustment for Page Admins who not only had to become familiar with the many changes, but also had to create new strategies involved in engaging their Fans and enticing new ones.  But we’re used to Facebook and their ever changing ways, right?

The new Timeline primarily affects the way the Page Wall appears and functions.  For the most part, posts shown on your Fans’ Newsfeeds are not affected.  For instance, your Fans will not know if you have pinned or highlighted a post unless they see it on your Page.  Facebook Users will only see your Timeline Cover image if they go to your Page.  No longer can you count on a custom landing page to encourage visitors to your Page to become Fans.  However, the new features implemented do affect how your Fans posts appear on your Page Wall, so you need to be aware of the changes what you can do to take advantage of this new Facebook Timeline for Pages feature.

Take a look at these 5 simple tips to tame the Facebook Timeline:

1)  Create an engaging Facebook Timeline Cover Photo.  The Cover Photo is an important feature of your Page.  Because if the amount of room it takes up on your Wall, it is the first thing any Facebook User will see when they visit your Page.  Use this image to set the tone for your Page.  Use photos of your products, a menu item, artwork, or a photo of your business represented at a recent community event, or yourself at a speaking engagement.  Try something a bit more abstract.  You could even create of picture containing a collage of photos.  This image was created by a fun application called PhotoFunia.  The Cover Photo should be at least 851 pixels wide x 315 pixels long for minimum resolution.

Facebook has very strict rules about what can and cannot be used for a Cover Photo.  It is not meant to contain for a call to action, contact information, or other details that can be found in the “About” Section of the Page.  In fact, try to limit the amount of text that you include in your Cover Photo.

To be sure that your Cover Photo conforms to Facebook rules, adhere to the following guidelines:

  • Do not include special offers or purchase information
  • Do not include contact information such as your email, phone number, address, or website.
  • Do not refer to any Facebook features such as “Like our Page” or “Share with your Friend”.
  • Do not make any calls to action such as “Call today”, “Download our app” or “Enter our contest”.

2)     Utilize the Custom Tabs to Help Make Your Page Unique. The custom landing tabs that we came to know and love have been eliminated.  So how are we to differentiate our Page with unique content above and beyond our posts?  There are thousands of Facebook applications that will make your Page more interesting and engaging for your Fans.  When you create your Facebook Page, it is already loaded with a few default Applications:  Photos, Videos, Events, and Notes.  As you load new apps, they will populate this list also and can be accessed from this window.  The applications that you install will be shown on your Page Wall.

Your Page can have as many as twelve application boxes that can be accessed by your Fans. However, only four can be seen without any effort.  To see the remaining application tabs, you must click on the number that you see to the right of the fourth tab.  (If you do not have more than four tabs, you will not see a number.)  The Photos application is always the first application and cannot be moved.  The remaining eleven (or as many as you are using) can be organized so that you can choose which other three are always visible.  You can add a tab for your YouTube videos, contact forms, a custom HTML tab, or even a reveal tab that requires a visitor to your Page to Like your Page to view your content.  (There are dozens of options, but try Hosted iFrame, My Tab, or Static HTML to create your own unique tab for starters.)

Take advantage of the opportunity to change the name of your custom tab and to upload a unique image that relates to the content.  When you click on the small button with the number on the far right of the tabs, then hover over the custom tab you want to change, choose “Edit Settings”.  This will allow you to change the name of the tab and upload a new catchy image.

If you are just developing your Fan base and are not too excited about the number of Fans that you have so far, then add a couple of custom tabs to give more information about your business.  Then you can move the Likes tab to the second (or third) row of four so that people won’t see the number without clicking and searching for it.

3)     Pin and Highlight Important Posts. These new features allow you to draw attention to special posts when someone visits your Facebook Page.  Sometimes a post is important enough that you don’t want it to get lost in the Timeline, but you don’t want to repost it every day or so.  In this situation, you can Pin a post to the top of your Wall so that it stays in that position, even when you make subsequent posts later.  Pinning adds a small orange flag to the top right corner of the post and keeps that post on the top of the Wall to draw attention.  Note that a post can only be pinned for seven days.  After the seventh day, the post will revert back to its place in the Timeline on the Wall. Only one post can be pinned at a time.  Also, pinning has no effect on the post in your Fans’ News Feed.

You can also give some extra attention to the message by highlighting a post.  This feature causes the post to span the entire width of your Page Wall, making it stand out more when a Facebook user visits your Page.  The post will stay in the same chronological position, but the larger size will help bring awareness to the important information that you want to share.  Highlighting has no effect on the post in your Fans’ News Feed.

To pin or highlight a post, hover over the post and look for the two boxes to appear.  Clicking on the pencil will allow you several options, one of which is “Pin to the Top”.  Once the post is pinned, you can hover over the post, click the pencil again, and then the post will revert back to its position in the Timeline on the Wall.  Clicking on the star will highlight the post.  Once the post is highlighted, you can hover over the post, click the star again, and then the post will switch from the highlights format and revert back to the regular size.

4)     Solicit Recommendations from Clients. The new Facebook Timeline format gives much more “real estate” to the recommendations section for your Page.  When someone writes a recommendation for your Page, it will show up in a box on the right hand side of your Wall for all to see.  Yes, the number of Fans that you have is important, but having a client share their great experience with your business is priceless.  When a Fan writes something complimentary on your Wall, thank them and ask if they’d repeat that sentiment in the recommendations section of your Page.

5)    Don’t Settle For A Blah Thumbnail. Previously, it was tricky to add a photo to a link if you didn’t like the attached thumbnail, or if there was not thumbnail at all.  Often, the thumbnails that are attached to a link you want to share are completely arbitrary and have nothing to do with the content of the link.  Plus, a post with an image draws attention than a post with just a link and no image.  Now, it is easy to add your own image when you post a link.  You can upload the image of your choice (search for something interesting, and not copyrighted, on Google Images).  Then add the link to your status update and choose “No Thumbnail”.

So it is time to embrace change and take advantage of these new features.  It’s time to tame the Facebook Timeline.

How do you like the Facebook Timeline as a Page Admin?

How do you like it as a Facebook User?

Still needing some guidance in using the Timeline, or Facebook for Pages in general?

Everything you need to know can be found in the simple, step-by-step guide “Facebook for Smart People”.

This book covers everything from creating your first Page to developing content, understanding how to engage and grow your Fans base and utilize your Page to promote your business.

Click Here to order your copy today – because it’s not just for dummies anymore.


Permanent link to this article: http://www.faceitsocialmedia.com/2012/04/5-tips-to-tame-the-new-facebook-timeline-for-pages/

Alas, Another Facebook Timeline Redesign

Timeline format change 2014Unless you haven’t been paying any attention at all, or haven’t checked on your Page in months,  you have undoubtedly noticed that Facebook has made another redesign of their business page layout and functionality.  While this update has been rolling out and has been embraced by many businesses over the past several months, users will automatically see the update on all Pages on June 23 – like it or not.

Until then, Page Admins can view their page with the updated format and choose to have their Fans see the new, streamlined design, or continue to see the antiquated, out-dated and old-fashioned, 2 1/2 year old format for the next week. 

The primary and most obvious change is that all posts now appear in one column, similar to the Newsfeed for Personal Profiles, rather than alternating between the right and left sides.  Many felt the two column design was confusing, forcing the user to scan back and forth between posts.  This may be true, but we had over two years to get used to it.    

The cover photo/profile picture layout has changed, and this may affect your Page appearance.  The sizes for the cover image and the profile picture are the same, but now the profile picture on the left sits a bit higher into your cover photo.  The Follow, Share and “…” buttons also cover up part of the cover photo.  In addition, Facebook has added the name of your Page and your subcategories (not your main category) to the cover photo just to the right of the profile picture.  You may need to redesign your cover photo if any important information is now covered up.  Below is an example of a cover photo that needs to be redesigned due to the new layout. 

SMSC old cover photo

Gone is the space consuming Admin Panel.  Admins now will see a simple statistics box to the right of the cover photo that will tell them how many ads they are running, their Page Likes, Post Reach, Notifications and Messages.   In typical Facebook fashion, clicking on Page Likes or Post Reach will give you the opportunity to create an ad or boost your post. 

The toolbar just below the Facebook browser window provides the navigation tools that were previously found in the Admin Panel.  “Page” takes you back to your Page Wall.  “Activity” shows you your notifications and messages.  “Insights” takes you to that tool.  It doesn’t look like anything has changed with that section expect an expanded “Pages to Watch” section that allows Admins to monitor a list of pages that are similar (or compete with ) their page and compare performances.  “Settings” takes you to the “dashboard” for your Page, similar to the old format.  One change that I noticed in Settings is that the Notifications options lets you choose whether to get a notification on Facebook every time there is activity on your page, or one single notification every 12-24 hours.  I’m not sure what the 12-24 means, and will let you know when I’m able to clarify.

One aspect that I miss is the ability to easily toggle between using Facebook as your Page and using Facebook as your Personal Profile.  Now, the only way to use Facebook as your Page is to choose your Page from the down arrow (or gear) on the far right of the blue Facebook tool bar.  When you access your Page through the Facebook browser, personal Newsfeed, or through a post from that Page, you will be using Facebook as your Personal Profile.  You will need to click on the down arrow (or gear) on the blue Facebook toolbar to use Facebook as your Page and to see your Page’s Newsfeed.

Highlighted Post and AppsThe tabs for custom apps are gone as well.  These are replaced by text buttons on a navigation bar just under the cover photo.  The custom tabs that you may have had on your Page are now found by clicking the “More” button and can also be found in the left hand column labeled “Apps”.  The “Timeline” and “About” buttons are fixed, but you can click on the “More” button, “Manage Tabs”, and “Drag to Reorder” to move the buttons in the positions you choose.

The left side column will show the number of Likes, the About section, Photos, Ratings, Liked by this Page, Reviews, Posts to Page, Apps etc.  Clicking on the arrow to the right of the section name will expand the information for that section.  For example, clicking on the arrow in the About section will take you to the About Page.  Clicking on the arrow to the right of the Events section will take you to the Events page.  These sections can be arranged as the admin decides by clicking on the pencil shown when you hover over the box, clicking on “Manage”, “Manage Sections”, ( a bit redundant) then “Drag to Reorder” tool.  Re-ordering these sections will affect the order of the text buttons mentioned earlier, and vice versa.

 “Highlighted” and “Milestone” posts will no longer be twice the width of regular posts, and have lost some of their efficacy.  Highlighted posts will denoted with a blue tab, and Milestones will still feature their signature blue flag

The “Use Activity Log” is now accessed solely through the Setting tab.

Here’s some good news!  Google is now indexing Facebook posts, so any post matching a Google search phrase will show up in search results.  This is great for helping companies improve their search engine rankings.

There will probably be more changes that surface as we discover them – let me know if you find more.  You can take a tour of the changes by clicking on the “Help” button next to “Build Audience”, but it highlights only a few of the changes and is in no way comprehensive. 

So, take a few minutes and review all of these changes and share what you think!  Also, I’ll be taking bets on when the next timeline redesign will happen… 

 

Permanent link to this article: http://www.faceitsocialmedia.com/2014/06/alas-another-facebook-timeline-redesign/

Fall Social Media with Classes from the Compass!

Fall 2014 Compass

 

Having no luck with LinkedIn?  Intrigued by Instagram? Improve your business’s social media presence with these classes that I’ll be teaching this fall in the Park City. Take your pick and register today through the Park City School District Community Education Leisure Learning.

Facebook Business Pages  Mon & Wed 10/13 & 15 5:30-8:30 PM

Instagram Mon 10/20 5:30-7:30 PM

Pinterest Wed 10/29 5:30-8:30 PM

LinkedIn Wed 11/12 5:30-8:30 PM

LinkedIn Company Pages Wed 11/19 5:30-8:30 PM

 

Bring your laptop. All classes will be held at Treasure Mountain Middle School.

To register, http://www.pcschools.us/index.php?page=92.1

Sign Up Today!

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Permanent link to this article: http://www.faceitsocialmedia.com/2014/04/1093/

Facebook – A Year In Review – Webinar March 12 9-9:30am

 

- Heraclitus

– Heraclitus

 

Besides celebrating it’s 10th birthday last week, many things have changed in Facebook in the past year!  Doesn’t it seem to be that every time you log into your Facebook Business Page, something has been added, changed, removed, or resurrected?

To help make sense of all of these “enhancements,” I presented a free webinar with the Park City Chamber of Commerce hosted on Wednesday, March 12, 2014.

MISSED IT?  Click HERE to play the recorded webinar.  Feel free to contact me with any questions.

 

Permanent link to this article: http://www.faceitsocialmedia.com/2014/03/facebook-a-year-in-review-webinar-march-12-9-930am/

Winter 2014 Social Media Hands-on Workshops

PCSD Winter 2014

PCSD Winter 2014

Need fixes to your Facebook? Having no luck with LinkedIn? Maybe it’s time to try Twitter. Improve your business’s social media presence with these informative classes that I’ll be teaching during the month of March through the Park City School District – Community Education, “The Compass.”

Choose one or choose them all!

Facebook for Business Wednesday 3/5 and 3/12 5:30-8:30 PM  (2-day class)

Twitter Wednesday 3/19    5:30-8:30 PM

LinkedIn Wednesday 3/26  5:30-8:30 PM

All classes will be held at the Treasure Mountain Middle School. Laptops will be provided.

To register, click HERE contact Jane Toly at 435-615-0215

Permanent link to this article: http://www.faceitsocialmedia.com/2014/01/winter-2014-social-media-hands-on-workshops/

Latest and Greatest: “Facebook for Smart People”


“In this world, nothing is certain except death and taxes.” – Benjamin Franklin


Obviously, Benjamin had never heard of Facebook.  If he had, he would have added “changes to Facebook Pages”.

The latest, greatest, most up-do-date version of

Facebook for Smart People

4th Edition

 

  ORDER YOUR COPY TODAY! 

 

This informative book provides the most up-to-date and complete guide and a simple, step-by-step, yet detailed explanation of why you need, how to create , and how to effectively use Facebook for your business.

 

Everything you need to know to take advantage of the power of Facebook for promoting your business, products and services.

 

 


FFacebook for Smart People - New and Improved!
• It’s so confusing! How do I even get started?
• Why use a Page instead of a Group or Personal Profile?
• What does “Facebook as a Page” or “Facebook as my Personal Profile” mean??
• What is the difference between a Wall and a News Feed?
• How do I find my way around my Page?
• How do I create compelling posts?
• What is my “voice”?
• What will help me engage my Fans?
• How do I use Insights?
• How do I create an ad?
• What is EdgeRank?
• What about guidelines for my staff?

 

 Click HERE to

Reserve your copy today!

 

If you’ve taken my classes, this will be a great resource.  If you haven’t, then the book won’t replace hands-on training, but it will give you everything you need to know to about Facebook Pages for business.

This version was created in October, 2013, and is about as up to date as you will find.  However, Facebook introduces changes frequently, randomly, and without much advance notice.   As changes are made, I am diligently trying to upgrade my blog with posts explaining these changes and how they affect the functionality of your page.  For major updates in the future, I will update the book online, and you will be able to order updated copies at www.createspace.com/3805682.

Check my blog and my posts on social media sites to learn of any Facebook changes and updates.

Please feel free to contact me at sueann@faceitsocialmedia.com if you have any questions.  AND, be sure to LIKE Face It Social Media on Facebook, Follow me on Twitter and Connect with me on LinkedIn!

 

 


 

Permanent link to this article: http://www.faceitsocialmedia.com/2013/10/latest-and-greatest-facebook-for-smart-people/

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